‘World’s greenest’ football club announces extension of “unique” partnership

Rovers F.C. and London based digital marketing agency, Go Up, have announced their “exciting”, purpose-led partnership will continue into the new season.

With a shared commitment to sustainable development, FGR and Go Up are pleased to be entering the third year of partnership with each other. As the club’s official training kit sponsor, Go Up will benefit from hospitality and advertising as part of the commercial rights package.

Above all else, the partnership of shared values will continue to help shape the future direction of the agency. Go Up pledges an even stronger commitment to green business growth and sustainable development off the back of this “unique”, purpose-driven sponsorship.

Additionally, Go Up is forging a new focus for the future, to “do good work, with good people, for good people”. As part of this mission, within the next four years, Go Up aims to have a client base that is 100 per cent green, planet kind, carbon zero and socially impactful.

Forest Green Rovers is widely recognised as the world’s greenest football club thanks to the numerous changes already made by chairman Dale Vince OBE. These include introducing the very first organic football pitch, creating football shirts made from recycled plastic and ground coffee, and a commitment to veganism within the club.

The team’s continued partnership has been the catalyst for Go Up’s two award-winning manifestos: a Green Manifesto and a Happiness Manifesto. These feature sustainability and wellbeing initiatives that have been designed to inspire values and behaviours perfectly aligned with those of forward-thinking Forest Green Rovers.

Go Up’s managing director, Tom Skinner, commented: “We’re thrilled to confirm our partnership with Forest Green Rovers for another season. The club continues to lead the way in how organisations could and should be run - with an eye on the future.

“Our shared vision drives us to explore innovative approaches, champion sustainable strategies and set new benchmarks for others to follow. Alongside FGR, we strive to inspire individuals, businesses, and entire industries to embrace sustainability and take meaningful action.”

By Matthew Neville – Senior Correspondent, Bdaily

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