London booking platform rebrands to power £18bn ‘experience economy’

‘Cutting-edge’ ticketing platform Ticknovate has rebranded to Expian as it evolves to meet the experience-centric demands of modern consumers.

The new branding reflects how the ‘innovative’ ticket booking technology is ‘revolutionising’ the way consumers book leisure attractions, events and journeys.

The experience economy is continuing to grow with consumers valuing memories more than materials and the location-based entertainment market is predicted to reach US$22.2bn (approximately £17.7bn) by the end of the decade.

The expected compound annual growth rate (CAGR) of roughly 26 per cent between 2023 and 2030 is driven by consumer trends for inspirational personalised trips that combine added extras.

Leisure operators face greater pressure to curate the perfect experiences featuring complementary experiences and premium elements such as: a bottle of Champagne, a luxury meal or behind-the-scenes access.

To facilitate purchasing and selling rich, multi-faceted experiences, the travel and technology experts behind Expian developed a ‘first-of-its-kind’ booking platform that aims to be ‘intuitive, easy-to-use, and easy to manage’.

Expian’s booking software was born in response to a brief from the UK’s largest Sightseeing tour company, City Cruises, which was searching for a system that would entice its four million customers to spend more.

Identifying opportunities to cross-sell and upsell services and manage a complex inventory, including ticketing, transportation, live events and more, on one platform, the team developed a ticketing solution to facilitate the wants and needs of both the operator and its customers.

The new name and logo represent the company’s experience-focused booking platform, its API-first, modular architecture is based on micro-services that can be independently developed and scaled. The result is an adaptable platform that slots perfectly into an enterprise organisation’s tech infrastructure and integrates with other business solutions.

This rebrand also signifies Expian’s plans to take admission ticketing solutions to the ‘next level’ by incorporating AI and other emerging technologies to support ferry operators and leisure brands to expand their offer, effectively manage pricing and yield whilst improving the overall customer experience.

By Matthew Neville – Senior Correspondent, Bdaily

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