East London development plans to deliver ‘luxury living without the hefty price tag’

Guinness Homes has unveiled The Signature Collection at Leaside Lock, a new collection of three-bedroom Shared Ownership apartments set within Guinness’ flagship development in Bromley-by-Bow.

Providing an opportunity for first time buyers to purchase a high-quality, contemporary home, The Signature Collection offers the perfect balance between affordability and sophistication, with apartments carefully designed to the highest specification. Already proving extremely popular, several homes in the new collection have been reserved within weeks.

Hellyn Fairbrother, London and South East regional sales manager at Guinness Homes, commented: “We are pleased to be delivering a unique new collection of Shared Ownership homes at Leaside Lock, which offer aspirational buyers a taste of luxury living without the hefty price tag.”

“Apartments in The Signature Collection have been crafted to perfection, each designed to accommodate modern living. Offering an open-plan layout, with a spacious kitchen, dining and living area, as well as a private balcony which offers stunning views of the London skyline, these apartments are perfect for buyers looking to elevate their lifestyle.”

The major new development will ultimately comprise 965 homes and is already a new focal point for the area. Creating a lively new community-focused neighbourhood, a broad range of amenities are planned on site, including a café, a gym, a convenience store and co-working space.

Bromley-by-Bow is situated in a ‘bustling neighbourhood with an exceptional selection’ of bars, restaurants and green spaces for residents to enjoy within walking distance. The development is located on the East Bank and International Quarter, sitting alongside the likes of the V&A, BBC Studios and Sadler’s Wells.

As well as a range of amenities available within the community, The Signature Collection offers an ‘unrivalled’ waterside location, with the development set on the banks of the River Lea. A rarity in London, residents are within easy reach of east London’s canal network.

Stratford and the Olympic Park can be reached by walking East along the towpath where residents can find stretches of outdoor space alongside the world-famous London Aquatics Centre and Westfield Stratford.

Nearby road links offer direct journeys to London City Airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

By Matthew Neville – Senior Correspondent, Bdaily

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