London renewable energy expert opens first overseas office in India

A renewable energy advisory firm has opened its first office in India to capitalise on rising demand for solar and energy storage solutions, thanks to skills discovered through the Help to Grow: Management Course.

London-based GreenEnco provides engineering, technical advisory and risk management advice across solar and other alternative energy storage projects, working with clients across the UK, US, EU, New Zealand and now, India.

The firm’s founder and CEO, Dr Jyoti Roy, has 18 years’ experience in the renewable energy sector but needed advice to help him apply the best financial model to his business. This led him to enrol on a 12-week Help to Grow: Management Course, which was delivered by London South Bank University, a recipient of the Small Business Charter that is awarded to institutions that support small businesses.

During the course, Dr Roy discovered the value of having a positive cash flow, why financial planning is essential to growth, and how to think more strategically about his business. He used this knowledge to drive growth across his business and now growing in terms of doubling revenue, headcount, list of services and expansion in new market.

The knowledge from the course also gave Dr Roy the confidence to open GreenEnco’s first international office in Calcutta and to expand the team overseas. Plans are also in place to enter other markets across South East Asia to meet growing demand for solar and energy storage projects.

Dr Jyoti Roy, founder and CEO of GreenEnco said: “I can’t thank the experts from the Help to Grow: Management Course enough. It sounds simple, but learning how to put time aside for financial planning has allowed me to focus on what’s next for the business and given me the head space to think more strategically.

“Branding and marketing was also a big learning curve for me. While we predict that investment in clean-tech solutions will continue to drive demand in Asia, our approach needs to be tailored. There are a host of different customs for doing business across the world but Asia in particular focuses on face-to-face relations.

“Thanks to the course, we’ve been able develop a clear strategy and reach the right people in India and other Asian markets to partner with and build these essential relationships.”

Dr Roy now works with 60 individual partners across the world, allowing his team to tap into local business customs and build relationships in person. As part of the Help to Grow: Management Course, each participant benefits from peer-to-peer networking and is provided with a dedicated mentor to help them apply the learning directly to their business.

Michael Hayman MBE, chair, Small Business Charter, added: “Like many small business owners, Dr Roy had the expert technical knowledge and wanted to build confidence when it came to the financial and marketing aspects of his company.

“Over the course of 12 weeks, Help to Grow: Management has provided Dr Roy with the leadership knowledge to take his business to the next level. From robust financial planning to a compelling mission, vision and values, our experts are able to share their knowledge and experiences to provide participants with the skills needed to set and achieve realistic business goals.

“GreenEnco is a high potential business and Help to Grow: Management will no doubt assist the team in developing its work in new overseas markets and supporting the renewables sector.”

By Mark Adair – Correspondent, Bdaily

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