LADBible Group acquires US-based media brand

LBG Media, the owner of LADbible Group, has today announced the acquisition of Betches, a US-based media brand founded by women, for women.

The Acquisition is for an initial cash consideration of $24m, with up to a further $30m cash instalments, subject to Betches achieving certain targets to 2026.

The acquisition strengthens LBG’s ambitious growth strategy through acceleration of its presence in the US, where it already has a team and over 100 million social followers. It represents a big opportunity with the US being the number one advertising market in the world.

Betches is a market leading brand for women aged 18-34 globally, complementary to LADbible Group’s strength within Gen Z audiences. With an average monthly social reach of 250 million Betches has a highly engaged following across a number of passion points including comedy, parenting, weddings, travel, and entertainment.

Betches was established in New York in 2011 by three female founders, who are remaining with the business post acquisition. Betches is a brand founded by women, for women, with humour and authenticity at its heart – it delivers its unique perspective through social, branded partnerships, live-events, merchandise, podcasts and newsletters.

Solly Solomou, CEO at LBG said: “The joining of LBG and Betches is a step change for LBG Media and an incredibly exciting milestone in the Group’s story, delivering on a key strategic priority of US expansion.”

Aleen Dreksler, CEO at Betches said “It’s a very exciting day in the history of Betches Media as we begin this next chapter with LBG Media, a highly influential media owner with massive global reach.

“The synergy between LBG and Betches is unmatched, with our similar origin stories and passion for connecting with Millennial and Gen Z audiences, making this a natural next step for our company.

“We remain committed to our ambition to be the number one humour platform for women globally and are confident that the legacy we have built for Betches will continue to thrive with the newfound support of LBG and its leadership.”

By Mark Adair – Correspondent, Bdaily

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