Newcastle Eagles to make ‘big impression’ with new look ahead of next season

The British Basketball League’s most successful franchise has unveiled its fresh new look at home and abroad, and “this time it’s Seriös”.

The Seriös Group Newcastle Eagles was unveiled as the new name for Tyneside’s top-flight men’s and women’s teams earlier this year. And Marc Steutel’s men’s roster is determined to make a ‘big impression’ in the club’s ‘eye-catching’ Seriös Group-branded kits when European hoops makes its Newcastle debut next week.

Seriös Group co-founder and CEO Lee Rorison, commented: “It’s exciting to think that we’re just a few days away from welcoming Basket Brno to town. I was glued to the TV when Marc and the guys made their European North Basketball League (ENBL) debut in Lithuania earlier this month.

“And it’s fantastic to see the Seriös Group name making its mark far beyond the UK! When we had the chance to double down on our support of the club by becoming the men’s front of shirt sponsors it was a no-brainer. The fact that there are at least seven games in Europe this season is an added bonus.

“Everyone at Seriös Group is really excited for the ENBL campaign and I’m already looking forward to attending the games with my team. As an organisation we’re fully invested in the franchise and the front of shirt branding looks brilliant.”

Steutel’s roster debuted their Seriös One change kit on the way to a battling win at Bristol earlier this season. It featured again during last week’s high-profile clash at league leaders London and Lee is excited to see the Eagles spreading the word when it comes to Seriös Group’s proprietary product.

He explained: “We’ve been developing Seriös One for the whole life span of the business. That’s the best part of three years and so it’s fantastic to see it finally out there. The branding looks great on the white shirts and it ties into some marketing we have planned around the product.

“Seriös One is a fully hosted data platform solution and the Eagles were one of our earliest adopters. There are sensors throughout the Vertu Motors Arena collecting energy consumption and space utilisation data.

Eagles’ Managing Director, Paul Blake, added: “Seriös One will be a game changer for the Vertu Motors Arena. Like all venues we are dealing with increasing energy costs and thanks to Lee and his team we will have access to data that makes us far more efficient. It’s great to see the product on the men’s away kit, the branding’s really strong.”

By Matthew Neville – Senior Correspondent, Bdaily

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