The Sidemen celebrate 10-year anniversary with XIX Vodka Tesco launch

YouTube creators The Sidemen are marking their tenth anniversary by launching with the UK’s largest retailer Tesco to deliver XIX Vodka to retail nationwide.

XIX Vodka will be available from 7 November in selected large and Express stores up and down the United Kingdom and this will be the first time that their hotly anticipated XIX Vodka Mixed Berry cans will be available for general sale.

Consisting of Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Joshua “Zerkaa” Bradley, Tobit “TBJZL” Brown, Ethan “Behzinga” Payne, Harry “W2S” Lewis, and Vikram “Vikkstar123” Barn, The Sidemen boast more than 130 million combined subscribers on YouTube and millions more followers across their various social media channels.

Moreover, the group recently made the headlines with their Sidemen Charity Match, which raised over £2.4m for charity and was watched by a sold out London Stadium as well as millions of people worldwide in a record breaking moment for the platform.

XIX Vodka recently announced new flavours being introduced to the range across ready to drink cans and vodka, which were first teased to their audience at their charity football match and sold at KSI’s recent boxing match with Tommy Fury. Both the cans and the 70CL XIX Vodka bottles will be available in all Tesco stores nationwide.

Phil Neale, Marketing Director of XIX Vodka & Sides, said of the partnership: “10 years of The Sidemen is a massive achievement for the group and to mark this occasion with a partnership as big as this means a lot to everyone.

“Since the Sidemen started making content together their fan base has grown up alongside them and we saw at The Sidemen Charity Match how mature and varied their core fan base is.

“XIX Vodka is a quality product and the future products we have lined up are exceptional. The Sidemen’s brands share Tesco’s relentless customer focus and we’re very proud to launch XIX Vodka nationwide with them.”

Moreover, The Sidemen’s 10-year anniversary has also been marked by the news that their fried chicken restaurant, Sides, will be opening their first high street and shopping mall locations across the United Kingdom.

The group have recently been spotted signing off on their Dalston location, while they will also be opening in the Manchester Arndale, Merry Hill in the West Midlands, and Bluewater shopping centre in Dartford.

By Matthew Neville – Senior Correspondent, Bdaily

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