Off-price retail platform expands into Ireland following latest acquisition

Secret Sales, a London based platform and marketplace for off-price retail in fashion, sportswear and beauty, today announces its expansion into Ireland.

The platform’s new market launch opens the door for brands and retailers to expand their off-price strategy to reach a potential 3.4 million Irish online consumers.

Shoppers in Ireland will now have direct access to over £700m worth of off-price inventory from 450 premium brands, including Dsquared2, Plein Sport, Aquascutum, Cavalli, Diesel, Asics, Hackett, Ted Baker, Superdry plus many others.

This launch supports Secret Sales’ ‘aggressive’ international strategy of establishing itself as the ‘go-to’ destination for non-full price retail in all main European markets by 2025, following the latest acquisition of Spanish ecommerce leader, Dreivip.

Chris Griffin, CEO, Secret Sales, commented: “This year, Secret Sales has seen remarkable growth, which has paved the way for us to expand into new territories.

“For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience.

“As we continue our international expansion path, we are committed to working collaboratively with our brand and retailer base to launch in new markets that align with their business needs. This means increasing margins, reaching new customers and protecting brand equity.”

Secret Sales is on track to end 2023 with growth exceeding 150 per cent year-on-year across the entire European region.

Inventory growth has also been strong, standing at +45 per cent year-to-date and is expected to exceed +100 per cent year-on-year following the expansion into Ireland. This represents total inventory value linked to the Secret Sales platform of over £3bn.

By Matthew Neville – Senior Correspondent, Bdaily

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