Frasers Group opens sports and fitness destinations in the Metrocentre

As part of our 2023 Retail Week coverage, in association with Metrocentre, we hear from Frasers Group plc after it has opened the doors to Sports Direct’s brand new multifascia store in Metrocentre, Gateshead.

Spanning 50,000 sq. ft, the store offers customers access to more brands from the Frasers Group’s ecosystem, including USC, Evans Cycles, and GAME.

Everlast Gyms has also opened a 37,000 sq. ft flagship, offering athletes the UK’s largest hybrid gym and a world-class fitness experience.

With a focus on recovery, members can also access saunas, chill tubs, physio rooms, and an extensive Flavore Bar serving freshly made smoothies, coffees, and other post-workout fuel.

Ger Wright, managing director Sport at Frasers Group, said: “We are bringing the ultimate fitness destinations to Metrocentre with the opening of Sports Direct and our Everlast Gyms flagship.

These openings demonstrate our dedication to expanding and investing into our store portfolio, as we bring the best sports and leisure brands, environments and experiences to key retail destinations across the UK and internationally.

“As the leading destination for sportswear in the UK, and with the support from our major global brand partners, we continue to expand our retail portfolio on our journey to becoming the number one sports retailer in EMEA.”

Also opening on Thursday 16 November, is a modern and dynamic 50,000 sq. ft FLANNELS store in Metrocentre, Gateshead.

This store boasts an expansive new luxury fashion edit and a vast beauty playground, offering Metrocentre customers an unrivalled edit of beauty brands such as Creed, Tom Ford, and Dolce & Gabbana Beauty - which is making its bricks and mortar debut in FLANNELS.

This article is part of Bdaily’s 2023 Retail Week, in association with Metrocentre.

By Mark Adair – Correspondent, Bdaily

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