E-commerce marketplace bolsters leadership team to drive international growth

As part of our 2023 Retail Week coverage, in association with Metrocentre, we hear from Secret Sales, which today (November 21) announces the appointment of Chris Lacey as Chief Digital Officer (CDO).

The new leadership expansion marks a new chapter of growth for the business as it aggressively accelerates its European expansion strategy.

Chris Griffin, Chief Executive Officer (CEO), Secret Sales, commented: “As we enter 2024, it’s critical for us to move quickly to keep pace with the strong appetite we’re seeing for off-price from our retailer and brand partners so we can help them expand into new European territories.

As Chief Digital Officer, Chris Lacey is responsible for driving Secret Sales’ platform growth and international expansion. He will be working closely with all departments to drive digital revenue, enhance the customer experience and advance operations, including marketing and technology as the business accelerates further on its global expansion.

Chris Lacey joins from Matalan, where he successfully delivered a large-scale digital transformation programme as Director of Ecommerce. Prior to this, he served as Digital Director and part of the executive team at Superdry.

Over a nine year period, Chris built Superdry’s entire ecommerce platform and operation and played a pivotal role in growing its online proposition across North America, Europe and Asia, including China.

Chris Lacey, Chief Digital Officer, Secret Sales, comments: “In today’s challenging retail climate, Secret Sales’ unique, stockless off-price model is changing the game by putting excess stock sustainably into the hands of consumers.

“The business is at a pivotal growth point and I’m excited to bring my ecommerce experience to the table and support the team in driving new growth across Europe, while creating new value for customers.”

In addition, Alex Adamson joins Secret Sales’ executive board as Chief Marketing Officer . In his new role, Alex is tasked with building out a wider marketing and digital strategy, working closely with Chris Lacey to support Secret Sales’ growth ambitions.

Alex added: “It’s an extremely exciting opportunity to step into the CMO role at Secret Sales. The company’s distinctive market position and trajectory offer a unique opportunity for a marketer like myself. I eagerly anticipate further dedication to advancing our growth and retention strategies, leveraging the invaluable first-party data from our platform.”

This article is part of Bdaily’s 2023 Retail Week, in association with Metrocentre.

By Matthew Neville – Senior Correspondent, Bdaily

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