Chris Cummins and Harry Morse of XO Fitness, Ilkley.
(L - R): Chris Cummins and Harry Morse of XO Fitness, Ilkley.

The Moors shopping centre welcomes ‘state-of-the-art’ boutique fitness concept

Ilkley’s health and fitness provision is being boosted by the launch of XO Fitness, a ‘state-of-the-art’ Hybrid training concept within The Moors shopping complex.

Following extensive refurbishment, the 4,500 square foot premises will offer Hybrid Training, CrossFit, Sweat classes, personal and small group fitness training.

The venture, which is set to open on 2 January, is the brainchild of fitness industry professionals Chris Cummins and Harry Morse who will personally manage the operation alongside a handpicked team of personal trainers.

Chris, who has a long track record in the fitness sector, said the venue’s futuristic interior and hi-tech facilities will “appeal to a discerning and exclusive clientele”.

With initial memberships limited to just 150, XO is one of several new businesses set to breathe new life into The Moors complex; landlords Bradford Council hope the recent opening of Italian restaurant Pranzo and the arrival of XO Fitness will pave the way for more new or expanding businesses.

XO’s ‘stylish’, studio environment follows a six-figure refurbishment which was carried out by Skipton based C&S Construction; the venue’s signature lighting was installed by Ilkley firm TAC Electrical.

The venture has the backing of businessman and entrepreneur Philip Davies, MD of Skipton based vitamins and health supplement supplier Health and Wellbeing Brands Ltd.

XO is the second venture for Chris and Harry, who also operate a CrossFit gym in a converted mill on the outskirts of Skipton; both men have previously competed in the HYROX World Fitness Championships, a global challenge of extreme fitness-based racing.

Commenting ahead of the opening, Chris said: “XO is a highly refined Hybrid Fitness offering and Ilkley is the perfect location to launch our boutique fitness concept; we believe it is among the first of its kind outside London.”

By Matthew Neville – Senior Correspondent, Bdaily

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