Superdry partners with UK’s largest nursery group to support working parents

Global clothing brand Superdry has selected Busy Bees to provide discounted childcare to support its UK working parents.

The partnership offers Superdry’s employees an affordable childcare solution, with a 20 per cent discount on fees at any of Busy Bees’ national network of more than 350 nurseries, no registration fees and their first week of childcare free.

Superdry’s People Director, Suzie Noble, commented: “Family is massively important to us, Gary Dear (International Reward Manager) and the team worked brilliantly to introduce a range of family-friendly working policies to ensure our working parents are able to deliver the best work of their career while they are with Superdry.

“We also care passionately about building an ethical and sustainable business that contributes positively to society. That’s why partnering with Busy Bees, with their mission to give every child the best start in life, was an obvious choice for us.”

Superdry UK employees can benefit from a “generous” annual leave entitlement, including an additional day off for their birthday; enhanced maternity, paternity and adoption leave; a company pension scheme; life assurance; a health cash plan; optional private medical cover; flexible working; cycle to work scheme and an excellent car contract scheme.

Busy Bees is the UK’s largest childcare provider and has four decades of experience in providing an exceptional, practical and child-centred approach to early years education. The group offers childcare solutions so that employers can offer working parents a workplace benefit.

Whether through buying nursery places for emergency childcare or offering a childcare discount, Busy Bees childcare solutions help businesses retain people longer, hire top talent, improve employee wellbeing, and foster workplace equality.

Antony Morrison, Business Sales Director at Busy Bees at Work, added: “High quality, reliable childcare is vital to allow working parents to focus on enjoying their working day, knowing that their children are having a brilliant experience in a safe environment.

“Forward thinking companies like Superdry have recognised the value of creating a benefits package that helps to recruit and retain the best talent for their ongoing success and growth. We are delighted to partner with them to provide market-leading early years care and education for their working parents.”

By Matthew Neville – Senior Correspondent, Bdaily

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