Italian supermarket brand continues ‘exciting’ global growth via new investment

In partnership with its founder James Orr, today Crosta & Mollica welcomes investment from Perwyn, a European private equity investor.

Founded in 2009 and based in London, Crosta & Mollica is a B-Corp certified Italian grocery brand, reimaging classics across multiple categories including pizza, gelato and aperitivo snacks. Authentically ‘Made in Italy’ using premium ingredients and regional recipes, the brand has a devoted following of supermarket shoppers across the UK and Europe.

Perwyn specialises in buyout and growth capital across Food & Ingredients, Technology, Services and Healthcare, and will support Crosta & Mollica as it continues apace with its international expansion whilst maintaining momentum in the UK with product innovation, exceptional customer service and brand investment.

James and the incumbent team will remain with the company and be joined on closing by David Milner, a highly experienced food executive who arrives as Chairman having held leadership roles at Tyrrells, Lily’s Kitchen and St. Pierre.

James Orr, Founder of Crosta & Mollica commented: “I am delighted to welcome Perwyn as partners to Crosta & Mollica. Their shared vision for the potential of the business matches the ambition of our incredible team.

“We are only part way towards realising our goal of becoming a leading global Italian food brand and Perwyn’s international and sector expertise will help accelerate us towards achieving that.”

Gurinder Sunner, Partner at Perwyn added: “Perwyn are extremely happy to be collaborating with Crosta & Mollica. Their growth and increasing presence across multiple countries is incredibly impressive and testament to the passion they have for developing top quality products befitting of a premium and relatable brand.

“The investment aligns perfectly with Perwyn’s food sector expertise and track record in successfully partnering with entrepreneur owned businesses.”

David Milner, incoming Chairman of Crosta & Mollica, concluded: “James and his team have created a truly unique business, their relentless focus on innovation and quality has led to a best-in-class product range spanning the most loved categories of the world’s favourite cuisine.

“The opportunity for further growth is huge and I am thrilled to be able to join the business at this exciting juncture.”


By Matthew Neville – Senior Correspondent, Bdaily

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