‘Cherished’ Northumberland store given a new lease of life under new ownership

Jobsons of Alnwick, a ‘cherished landmark’ with a rich history spanning over a century, is set to embark on an exciting new chapter following a change in ownership and an extensive makeover.

Originally established as a master saddlery business, the store has evolved into a ‘beloved’ shopping destination for residents of Alnwick and beyond, stocking a variety of brands such as Barbour, Birkenstock, Dubarry and Jeffries, along with the finest equestrian goods.

After 23 years, owners Chris and Alison Todd have handed the ‘reins’ over to Rachel Wilson to breathe new life into the business and reach a wider demographic of customers. Rachel, a resident of Alnwick for the past 13 years, is hoping to fill a gap in the market by introducing new products and is hoping to attract a range of new customers to the store.

Assisted by Bradley Hall, North East based chartered surveyors and property agents, the property officially changed hands on 12 January 2024, following its closure on 30 December 2023. During its temporary closure until mid-March, Jobsons of Alnwick will undergo an extensive refurbishment aligning with Rachel’s vision for the store’s future.

The ground floor will continue to showcase renowned brands such as Barbour, Seasalt Cornwall, Aigle, and Le Chameau, to continue the store’s luxury offering and will also feature a new selection of fashion-forward brands to sell at a lower and more accessible price point.

The upper floor will be transformed into a dedicated space for children’s accessories and clothes to get more families through the doors, featuring beloved brands such as Ducky Zebra, and Me & Henry. The store will also offer essential basics, toys, games, and womenswear.

Rachel commented: “I’m delighted to be taking over the reins at Jobsons of Alnwick. I have seen first-hand how much the store means to visitors - including returning holidaymakers who come back year after year.

“Many people, including locals, think of Jobsons of Alnwick only as somewhere to buy equestrian goods and country labels, but my aim is to change that. I want to shift perceptions and open the store up to a larger and more varied demographic – including local, parents and children.”

“My hope is that by offering a mix of different price points for different types of customers, Jobsons of Alnwick will become more accessible, an all-rounder for both locals and visitors to the area.”

Rachel also plans to maintain the store’s dog-friendly policy, extend opening hours and launch a new website to facilitate online purchases.

By Matthew Neville – Senior Correspondent, Bdaily

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