Brand new B2B and e-commerce agency announces launch in Leeds and London

A new B2B and DTC e-commerce agency, B2 has officially launched in Leeds positioning itself as a “dynamic force” in the industry.

As a Shopify Plus partner, B2 will specialise in seamless Business-to-Business (B2B) and Direct-to-Consumer (DTC) e-commerce migrations. Not stopping there, the agency is committed to “supercharging” the online presence of its clients’ existing sites.

B2 is part of the Casus group and has held a ‘Shopify Plus Partner’ status since 2019. The increase in demand for Shopify development and digital marketing services for the group’s customers and prospects has exceeded expectations. B2’s goal is to redefine the standards and push the boundaries of B2B Shopify e-commerce.

The agency’s goal is to guide both Direct-to-Consumer (DTC) and Business-to-Business (B2B) retailers through the dynamic e-commerce landscape. The agency is dedicated to guiding businesses in their pursuit of upmarket success, targeting larger enterprises and upper-end SMEs.

The new business has a physical footprint in the heart of London, but also has staff working from the group’s HQ in Leeds City Centre.

B2 will be headed up by Sam Theakston; an e-commerce professional with over seven years of experience in the space with involvement in notable past projects in his career including luxury Shopify builds for renowned brands such as Emilio Pucci (LVMH), Antler and Scabal.

On the launch of B2, Sam commented: “I’m thrilled to spearhead the group’s focus in the B2 Shopify Agency. We have a fantastic and highly experienced team here which is poised to unlock substantial growth opportunities for our clients on Shopify.

“Enterprise B2B has so much opportunity in the Shopify e-commerce space and we can’t wait to help brands accelerate and explore these new horizons.”


By Matthew Neville – Senior Correspondent, Bdaily

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