Luxury diamond, jewellery & watch retailer launches new South London boutique

Loupe, luxury diamond, fine jewellery and watch brand announces the launch of its second boutique in Croydon London, which opened on Friday 12 January 2024.

The boutique is located in Centrale Shopping Centre, Croydon and is set across over 4,300 sq ft of retail space. It features a large, dedicated 900 sq ft showroom for ‘prestigious’ watch brand, Rolex and an adjoining Rolex Authorised Service Centre, where clients can benefit from on-site watch adjustments and repairs.

The Rolex Authorised Service Centre features a bespoke client viewing area in the workshop, where clients can interact and observe the Rolex accredited watchmaker on-site, while enjoying refreshments in a luxury seating area. The new Rolex showroom will sit alongside Loupe’s own collection of diamonds and fine jewellery.

The new Croydon boutique features a new extensive hosting area, including its own bar, feature lighting and luxurious Italian cotton, velvet and twill furnishings. For a truly personalised touch, Loupe even boasts a secret room, ‘The Drum,’ which is completely private and allows clients to listen to their own playlist through its media wall.

The boutique also houses brand new immersive showrooms for Swiss watch brand partners, OMEGA, Breitling and TUDOR. Other jewellery brands that can be found in the boutique include Royal Asscher and Mikimoto. Loupe will be the only stockist of Rolex, OMEGA, Breitling, TUDOR, Royal Asscher and Mikimoto in Croydon.

Loupe is a concept by Beaverbrooks, the 105-year-old family-owned jewellers with 87 stores nationwide. A project over five years in the making, with a total investment of more than £6m, Loupe successfully transitioned from the well-known Lyons brand with the opening of its flagship boutique in June 2022 at centre:mk in Milton Keynes.

Loupe is delighted to further develop the brand with its new Croydon boutique and a luxury e-commerce proposition. The new boutique will also generate five jobs in the area.

Anna Blackburn, Managing Director at Beaverbrooks and Loupe who has spearheaded the development of the Loupe brand, commented: “2024 will be a big year for Loupe, and we are thrilled to announce our expansion of the brand with the launch of our second Loupe boutique in Croydon and our luxury e-commerce proposition for online purchases.

“We are exceptionally proud to continue our partnership with iconic world-leading brand, Rolex in our second Loupe boutique, alongside our extensive offering of luxury Swiss watch brands including OMEGA, Breitling and TUDOR.

“Our Loupe boutique in Milton Keynes has achieved great success since opening in June 2022 and we’re excited to see this success continue with our Croydon boutique and beyond.”

By Matthew Neville – Senior Correspondent, Bdaily

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