Tiger Announces Marketing Partnership with Wolfenden

Specialist garden building business Woodlands Home & Garden Group has chosen Wolfenden to lead the digital marketing strategy for its market-leading consumer brand, Tiger. This covers a true multichannel approach spanning technical SEO, Content, Digital PR, Affiliates and Paid Media.

With over 110 years of history, the iconic Yorkshire retailer has grown from a small business in the town of Horsforth to a national garden building retail brand, using expert local craftsmen to hand-build each and every product.

Following a competitive tender process, Tiger appointed Leeds-based digital marketing agency, Wolfenden, to take its digital strategy to the next level, focusing on developing a seamless brand narrative and increasing visibility across core audiences.

Since partnering in Spring 2023, Wolfenden has implemented a multi-channel strategy that looks to build upon Tiger’s growing brand recognition, supporting the retailer’s growth and structured expansion plans.

Sam Jenkinson, head of marketing at Tiger, commented on the partnership: “With outdoor living becoming increasingly popular over the last few years, homeowners are increasingly focused on updating their home and garden spaces.

“At Tiger, we have the perfect answer to this consumer need for more space, whether it be for gardening, storage, living, working, playing, for pets or even a workout. Our partnership with Wolfenden is already helping us bring our solutions to those key audiences, to help British consumers find their own perfect space.

“The Tiger brand is on a trajectory for significant growth – up 70 per cent in brand revenue since 2019 – which we are looking to accelerate in the next few years, so finding a digital agency that could take advantage of this and maximise our potential was key.

“It was Wolfenden’s engaging and connected approach to a multichannel strategy - backed up by the experience and expertise of the team working on the account - that really appealed to us. It’s very important that every piece of our marketing activity is aligned and working together towards our wider business objectives – both digital and beyond.”

Dan Pratt, solutions director for Wolfenden, also commented: “Since day one the team has been so excited to be working with Tiger and getting under the hood of the brand. So far this past year we’ve taken advantage of the peak buying season not only to drive awareness, but to inspire action.

“Now coming out of the industry’s peak season, we’re excited to test new strategies to continue to build on brand awareness and increase market share. We can’t wait to see what’s coming next for Tiger.”

By Mark Adair – Correspondent, Bdaily

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