Netflix to become new home of WWE Raw in 2025 in ‘transformative’ new deal

WWE, part of TKO Group Holdings, Inc., and Netflix today announced a long-term partnership that will bring WWE’s flagship weekly program, Raw, to the streaming service.

This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago. Beginning in January 2025, Netflix will be the exclusive new home of Raw in the US, Canada, UK and Latin America, among other territories, with additional countries and regions to be added over time.

Likewise, as part of the agreement, Netflix will also become the home for all WWE shows and specials outside the US as available, inclusive of Raw and WWE’s other weekly shows, SmackDown and NXT, as well as the company’s Premium Live Events, including WrestleMania, SummerSlam and Royal Rumble.

WWE’s award-winning documentaries, original series and forthcoming projects will also be available on Netflix internationally beginning in 2025

Mark Shapiro, TKO President and COO, commented: “This deal is transformative. It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years.

“Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”

Netflix Chief Content Officer, Bela Bajaria, added: “We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix. By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members.

“Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.”

Nick Khan, WWE President, concluded: “In its relatively short history, Netflix has engineered a phenomenal track record for storytelling. We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”

With 1,600 episodes to date, Raw is the most iconic show in sports entertainment. Blending scripted content with live entertainment, the three-hour show has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair and Charlotte Flair.

By Matthew Neville – Senior Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.