Fashion and lifestyle brand brings ‘unique retail experience’ to flagship Soho store

Shaftesbury Capital is set to welcome the UK Wolf & Badger flagship store at 102 Berwick Street.

The Berwick Street store spans 1,400 sq ft and will present an ever-evolving curation of unique items from a range of over 100 independent and sustainable brands spanning all of the Wolf & Badger key categories: womenswear, menswear, jewellery, accessories and homeware.

The brand joins the line-up of fashion and lifestyle brands in Soho including END., Axel Arigato, Aime Leon Dore, AMI, Palace, Supreme, A.P.C., JW Anderson and GANNI.

Andrew Price, Executive Director at Shaftesbury Capital , commented: “We look forward to welcoming the flagship Wolf & Badger store to Berwick Street. The brand brings a unique retail experience to the Soho portfolio with its curated collection of British & international brands complemented with an evolving line-up of experiences in store.”

The store will feature a dedicated pop-up space to host a regular schedule of events and experiences for visitors to the area and will include a floristry and plant shop plus a showroom for personal styling sessions.

George Graham, Co-Founder of Wolf & Badger, added: “We are excited to bring our Wolf & Badger flagship to the heart of central London. Soho has always been the hub of creativity and is home to so many leading fashion and lifestyle brands so it feels like the perfect fit for the next step for the Wolf & Badger brand.”

Wolf & Badger will open on Berwick Street in February.

By Matthew Neville – Senior Correspondent, Bdaily

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