Emma Banks, ramarketing’s CEO.
Emma Banks, ramarketing’s Chief Executive Officer.

Newcastle based marketing agency announces rebrand amid global expansion

ramarketing, an industry leader in life sciences marketing, has announced a significant rebrand as it continues to follow its growth journey.

The move is a strategic response to the evolving landscape of post-COVID pharmaceutical and biotech marketing requirements, demonstrating a commitment to align more closely with client challenges and their commercial needs.

Emma Banks, ramarketing’s CEO, commented: “We are delighted to announce our exciting rebrand that comes at a time when the decision-making and budgetary processes within life sciences companies have shifted, necessitating more commercially aligned marketing strategy and operational execution.

“ramarketing recognises the impact of macro changes within the industry and is evolving to meet them head-on. The rebrand reflects our shift from traditional marketing capabilities and service delivery to becoming a true commercial growth partner, supporting our clients at every phase of their evolution in a highly competitive market.”

The brand transformation is a response to the modern life science industry, with the agency focused on helping clients better navigate change and grow in life sciences.

ramarketing’s objectives include diversifying the agency’s commercial offering and attracting organisations seeking a dynamic, future-focused partner, alongside a specific commitment to harnessing the power of AI and using data and insights to drive every decision.

Maninder Minhas, Investment Director at NorthEdge, ramarketing’s private equity investor, added: “Two years ago, we invested in ramarketing, foreseeing its potential to spearhead a new era of growth, building upon the agency’s commercial thinking and innovative approach.

“This rebrand is a testament to that belief and ramarketing’s commitment to embracing a data-driven approach and continued commitment to servicing clients globally. With its focus on strategy, the agency is poised to redefine what it means to be a commercial growth partner.”

The brand revitalisation signifies an evolution of ramarketing’s culture, offering growth and development opportunities for its team. It encourages collaboration and expertise sharing, fostering an environment where innovation thrives, progression opportunities are abundant and the chance to work on global projects is part of the everyday.

The announcement follows the opening of a new office in Toronto, Canada last July. Headquartered in Newcastle upon Tyne in the UK, the agency has a growing 80-strong global team, with three locations across Europe and North America.

By Matthew Neville – Senior Correspondent, Bdaily

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