London sports management and marketing agency appoints first Chief Commercial Officer

London based Sports Management and Marketing agency ARETÉ have today announced the appointment of their first Chief Commercial Officer, Tyson Henly.

Tyson brings over 25 years of Global Sports Marketing and Sales experience to ARETÉ, having generated over £1.7bn in sales revenue across various sectors including Rights Owner, Media Agency, Brand, Agency, and Player IP rights. 

Formerly with Nottingham Forest FC and AS Monaco as Chief Commercial Officer, Tyson’s expertise spans UEFA executive roles advising top brands and federations. 

With a deep understanding of the industry, Tyson remains a key figure in shaping the new future of ARETÉ's Commercial division and will join the Executive Management Team with immediate effect.

The new CCO Tyson Henly commented: “I’m honoured to be joining the Executive Management Team at ARETÉ as their first CCO at the start of a period of significant and aggressive growth. 

“The strategic acceleration that Simon has envisaged for the business is both exciting and ambitious. So, I am very much relishing being a central part of that growth through building a highly successful and profitable Commercial division in the coming years.”

Founder and CEO of ARETÉ Simon Bayliff added: “Tyson’s appointment as our Chief Commercial Officer marks another pivotal moment for ARETÉ’s present and future. With his extensive experience and profound insights into global sports marketing and sales, Tyson brings a dynamic energy that will drive our business forward. 

“His strategic prowess and dedication to excellence perfectly align with our vision of empowering athletes, brands and rights holders to unlock their full potential. With Tyson at the helm of our new Commercial division, we're poised to chart new territories and redefine success for ARETÉ in the sports industry.”