Superdrug pledge to enrol 500 new apprentices in 2024

Superdrug have pledged to take on a further 500 apprentices throughout 2024 alongside sister company Savers and are proud to support National Apprenticeship Week (5-11th February) highlighting this year’s theme of ‘Skills for Life’.

Last year, the two accessible health and beauty retailers, pledged to recruit 500 new apprentices over three years, however, last year proved so successful with over 80% of this target recruited in 2023 that the brands have been able to up the target number of new recruits to 500 for 2024 alone.

With over 120,000 retail jobs being lost in 2023, Superdrug’s announcement hopes to encourage more people to seek a job in retail and give them reassurance that the retail industry is growing. The brand recruited 8,000 people last year and have a further 7,000 retail roles to fill this year.

Apprenticeship roles available are made up of Level 2,3 & 4 programmes supporting young people to get work in a key industry, boosting the retail economy and allowing them to upskill themselves and gain valuable life skills.

Superdrug’s People Director, Amy Davies says “Our apprenticeship scheme is incredibly important to us as a business and we are so pleased that last year was so successful. We are so passionate about offering the UK’s young people opportunities and the scheme is critical for developing talent for the future. Our aim is not only to give young people the best entry into retail that we can, but also to help them grow and develop in their roles, so they choose to progress their careers within our businesses.”

For National Apprenticeship Week, Superdrug also wish to highlight the importance of gaining ‘skills for life’, an area the brand has been supporting their recruits with for the last two years with their industry leading bespoke Life Skills programme. The scheme, designed and created by the Superdrug Team, supports apprentices with general life skills such as writing a CV or helping them understand their finances and has been invaluable to those that have already taken on the course. The Life Skills programme also received an ‘outstanding’ rating as part of last years OFSTED inspection, recognising the teams efforts in apprenticeship support.

“The Life Skills programme helped me to explore all the different job roles at Superdrug, the CV and Cover letter section really helped me and I found the work skills, computer skills, cybercrime, money management and health and wellbeing sections invaluable to my learning” said a previous Superdrug Apprentice.

Davies adds: “We are constantly evolving and improving our apprenticeship scheme to attract the brightest and best young talent. The theme of this year’s National Apprenticeship Week, ‘Skills for Life,’ we feel is very appropriate, as we’ve worked hard to be able to offer not  just apprenticeships but also provide our apprentices with any extra support that they require in order to get a step up in life.”

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