Hatch launches innovative audience reports to help brands understand their consumers

Leeds based creative communications agency, Hatch, is set to launch an innovative new data-led report to help brands understand their audiences on a deeper level in 2024.

The aptly named Mockingbird Reports use granular audience data from both external and owned sources, before being analysed, designed and shared in digestible, interactive reports that provide a detailed overview of both existing and potential audiences.

The insight considers a range of metrics and is entirely bespoke to each brand, from simple demographics and geographical data, to purchase intent, conversion influencers and even personal values and attitudes.

Brands can work with Hatch on one-off reports to take away, or as part of an ongoing partnership, working hand-in-hand to implement the insight and shape more effective strategies across traditional and digital PR, activation, social media and content production.

Victoria Tidmarsh, operations director at Hatch said: “Assumptions and historic consumer data can only get you so far; our insight offers a bigger picture view on where marketing strategies should and could be focusing in order to maximise 2024 and beyond.

“With the ever-increasing influence of human-centric algorithms across Google and social media, speaking to the right people, in the right way, on the right platforms will be the difference between success and failure from now on. Having a genuine, substantiated understanding of your audience is crucial. That’s where we come in.”