Simra Faisal, Influencer Account Manager and Amy Mercer, Senior Digital PR and Content Manager at NORTH.
(L - R): Simra Faisal, Influencer Account Manager and Amy Mercer, Senior Digital PR and Content Manager at NORTH.

Newcastle based performance agency ‘revolutionises’ world of influencer marketing

NORTH, a Newcastle headquartered performance agency, is making waves in the digital marketing landscape with the launch of its new Influencer Marketing service line. 

This bold move marks a shift in the way influencer marketing is perceived and executed, with NORTH poised to disrupt the status quo. In a world where influencer marketing is often seen as a separate entity from performance-driven strategies, NORTH aims to bridge the gap.

This approach to Influencer Marketing extends beyond conventional strategies, integrating with SEO efforts, strategically incorporating backlinks, quality content, and social signals into campaigns, to drive traffic and foster digital conversations. 

The “unique” strategy not only enhances brand awareness but also signals to search engines the trustworthiness and relevance of a site, contributing to improved search rankings. 

Amy Mercer, Senior Digital PR and Content Manager at NORTH, commented: “Our sister agency, Silverbean, leaders in the affiliate marketing space, has given us an edge that we believe no one else in the industry can match. 

“We understand the need for influencer marketing to drive measurable business performance. By merging our expertise in organic performance with our affiliate marketing capabilities, we're creating a new paradigm for influencer marketing.”

With this approach, NORTH aims to “revolutionise” the way businesses harness the potential of influencer marketing. 

A spokesperson concluded: “Gone are the days when influencer marketing was solely about brand awareness only; NORTH is paving the way for influencer marketing to be a powerful tool for driving real, measurable results.

“So, what can businesses expect from NORTH's Influencer Marketing service line? A fresh perspective that combines creativity, data, and performance metrics to maximise the impact of influencer collaborations. 

“In an industry where change is the only constant, NORTH is at the forefront. We’re not just disrupting the influencer marketing sphere; we’re reinventing it.”

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