Karen-Miller-Broughton-House
"We've never had so many enquiries," says Karen Miller of Broughton House Care Home

Member Article

Springup PR extends partnership with Broughton House Veterans Care Village in digital marketing campaign to increase enquiries and occupancy

Broughton House Veterans Care Village in Salford has renewed its partnership with Springup PR in using digital marketing to get more enquiries from families.

With Springup PR’s help the home has over the last 12 months seen enquiries surge by 300% and admissions increase by 53%.

The charity has now renewed its partnership with Springup PR in a bid to maintain its elevated enquiry levels and increase occupancy further.

The home, originally founded under the name East Lancashire Home for Sailors and Soldiers in 1916 to care for sailors and soldiers who had been injured during the First World War, is a charity provider with 64-bed capacity and 6 independent living apartments.

The home specialises in providing care for ex-service men and women, and their spouse or partner, and has a superb reputation combined with a history of good quality of care. 

Broughton House first decided to team up with Springup PR when the home’s occupancy was at 35, and was averaging 10 enquiries a month from self-funding families.

Springup PR and Broughton House’s  4-pronged digital marketing campaign consisted of:

i) Google Pay Per Click Ad campaigns to drive traffic to website from families proactively searching for care home and related care/dementia services in and around Broughton’s catchment areas, and to increase inbound telephone enquiries and “live chats”.

ii) Dozens of different Facebook Ads – and rigorous follow up via phone and email of leads gains to qualify prospective families.

iii) Highly visible website Live Chat

iv) Systematic recording of all in-coming telephone calls

The campaign’s focus was on self-funding families and wider military families in the Greater Manchester and Salford areas.

“We have now never had so many enquiries and Springup PR’s campaign has been a real success and an entirely positive experience,” said Broughton House Veteran Care Village’s CEO Karen Miller.

“We just would not have got to where we needed to without Springup’s support. And we look forward to continuing to capture the attention of families looking for a high-quality care home with a strong connection to the veteran community, particularly in the north west,” said Karen Miller.

Adam James, founder of specialist care home PR and marketing agency, Springup PR, said: “We count it as our utmost privilege that Broughton House has chosen to continue working with us. 

“It is a home steeped in history and is highly regarded amongst the veteran community.”

“To be honest, as soon as we had our first discovery call with Broughton House back in 2022 we sensed everyone was committed to finding solutions to getting more enquiries via channels never previously utilized. 

“What’s more the home continues to disseminate incredibly positive news stories for local communities about the wonderful care and work they do.”

This was posted in Bdaily's Members' News section by Springup PR .

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