MINISO opens its first East London store in Westfield, Stratford City

Globally renowned lifestyle retailer MINISO brings joy to East London with the grand opening of its newest store at Westfield Stratford City. British media personality Gemma Collins made a special star appearance to open the store.

Nestled in the heart of Westfield shopping centre on the lower ground floor near McDonald's, MINISO opened its doors on Friday, March 1st with Gemma Collins taking centre stage for the inaugural ribbon cutting.

Spanning just over 2000 sqft, the new store features exclusive beauty collections, such as Mad Beauty and the renowned K-Beauty brand TONYMOLY. This opening marks MINISO's first venture into East London, expanding its presence to seven stores across the city, with this being the second Westfield location in London. 

With offerings to suit everyone, MINISO invites visitors to discover a wide range of best-selling items, from the fan-favourite Sanrio Blind Boxes to cuddly plush toys, affordable homewares, and cute accessories. Even better, the Westfield Stratford location will be one of the first MINISO stores in the UK to stock its new Beauty & Self-care range, showcasing face scrubs, hand creams, and eye masks.

Saad Usman, Chief Operating Officer at MINISO UK, said:  “We're thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City. Not only is this MINISO's seventh store in London but it's the second Westfield location in London. We're excited to be broadening our beauty offerings with the second launch of MINISO's beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”

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