IzzoSew-_headshot Tim and Izzy[89].jpg


South Yorkshire Craftsmanship and Innovation: A Tale of Heritage and Growth

In a city where heritage meets modernity, two Sheffield businesses, IzzoSew Studio and William Whiteley & Sons, stand as pillars of timeless elegance and impeccable craftsmanship. While their journeys may have started centuries apart, their dedication to preserving heritage and embracing innovation unites them in a shared pursuit of excellence.

Preserving Tradition:

IzzoSew Studio embodies a familial tradition of creativity and craftsmanship. Founded by Izzy Butcher, whose lineage traces back to mill owners in Yorkshire, the studio pays homage to generations of textile artisans. From teaching regular sewing classes to hosting luxury retreats, IzzoSew Studio seamlessly blends traditional techniques with modern flair, keeping the art of sewing alive in the digital age.

Meanwhile, William Whiteley & Sons, a traditional manufacturing company founded in 1760, boasts a remarkable heritage that spans eleven generations of family ownership. For centuries, their skilled craftsmen have meticulously handcrafted over 250 different types of scissors and shears.  Every Whiteley's product reflects a commitment to quality and precision honed over centuries, each a testament to the enduring legacy of artisanal expertise.

Embracing Innovation:

In an era dominated by digital transformation, both IzzoSew Studio and Whiteley's recognise the importance of adapting to changing times. Through strategic training initiatives supported by South Yorkshire Skills Bank, these businesses are equipping themselves with the tools needed to thrive in a rapidly evolving landscape.

For IzzoSew Studio, the grants provided by Skills Bank have facilitated advanced training courses in patternmaking and design at the University of the Arts London. Armed with newfound skills and expertise, Izzy Butcher and her team are poised to expand their global footprint, offering innovative sewing patterns and online video tutorials to a growing international audience.

Similarly, Whiteley's has embarked on a digital marketing and social media training programme to enhance its online presence and engage with a broader demographic. With guidance from digital marketing and social media training firm, SocialB, the company is promoting its rich heritage to attract fresh customers globally, while enhancing loyalty within their existing client base.

A Shared Vision:

Despite operating in different spheres - one in textiles and the other in metallurgy - both IzzoSew Studio and Whiteley's share a common goal: to honour their heritage while embracing the future.

Both businesses recently applied for Skills Bank funding and following introductions by their SYMCA Skills Advisor, they then organised mutual visits, shared experiences, and engaged in discussions on the revival of home sewing, pattern making, and the precision of sewing scissors and garment shears, highlighting the complementary nature of their businesses.

As they continue to write the next chapters of their businesses, IzzoSew Studio and William Whiteley & Sons serve as beacons of inspiration for aspiring artisans and entrepreneurs alike. With unwavering dedication to quality, creativity, and community, these businesses stand as a testament to the enduring power of heritage in an ever-changing world.

For more information about IzzoSew Studio, visit the website: https://www.izzosewstudio.com

Or view the story how Skills Bank helped boost the Studio’s international business growth: https://skillsbankscr.co.uk/tailored-training-boosts-izzosews-business-growth-internationally/

For more information about William Whiteley & Sons, visit the website: https://www.whiteley.co.uk

Or view how Skills Bank assisted Whiteley’s to enhance their global digital presence: https://skillsbankscr.co.uk/william-whiteley-sons-enhances-global-digital-presence-with-specialised-training-programme/

The Skills Bank service is funded by the South Yorkshire Mayoral Combined Authority to help the region’s businesses find the best possible support to invest in skills and training.

To find out more about obtaining Skills Bank grants towards training, contact your local Skills Advisor, jo.keen@southyorkshire-ca.gov.uk for Barnsley and Doncaster-based businesses or vernon.tolson@southyorkshire-ca.gov.uk for Rotherham and Sheffield-based businesses.


This was posted in Bdaily's Members' News section by SYMCA .

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