First Event strengthens leadership team

Event management agency First Event, headquartered in Yeadon, West Yorkshire, has appointed Samantha Ambler as people director, Dan Walker as director of experiences, and Claire Knox as director of marketing and communications to support its growth and sharpen its strategic focus.

Samantha will lead the agency’s people strategy, Claire will enhance its marketing and brand positioning, and Dan will drive innovation in client experiences, each bringing a wealth of industry expertise to their new roles as First Event continues to evolve its full-service offering.

Dan said: “I’m excited to immerse myself in First Event’s already tangible passion for brand experiences.

“The culture here feels truly centred around innovation and harnessing cutting-edge technology to bring an extra dimension to client experiences. I can’t wait to start working with such a strong team of industry talent.”

Adele Woods, chief executive at First Event, added: “First Event has and always will be, a progressive and forward-thinking business at the forefront of the events industry, built around our brilliant people and great culture.

“We have a clear vision and ambition for this business and are delighted to be consolidating our strong leadership and foundations as we embark on this exciting next phase of growth.”

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