Sustainable brand cleans up with fresh investment

A Bath-based sustainable home and personal care brand has secured fresh investment to expand its innovative refillable product range and retail presence.

Bower Collective, a certified B Corp, is tackling household plastic waste with its circular economy model, offering reusable pouches for cleaning sprays, body washes and laundry liquids. 

Its BowerPack™ system tracks refills via QR codes, promoting accountability and reducing waste.

Bosses say the funding, secured through The FSE Group via the South West Investment Fund, will “enhance operational efficiency” by driving product innovation, strengthening B2B channels and helping develop partnerships with independent retailers and supermarkets, increasing Bower’s physical retail presence.

Nick Torday, co-founder and chief executive of Bower Collective, which has raised £6.6 million through multiple funding rounds, said: “We’re delighted to receive this investment, which will enable us to enhance our operational efficiency, continue to grow our digital subscription business and expand our B2B channel growth. 

“Our mission to eliminate plastic waste is more urgent than ever and, with this support, we’re well set to scale our impact even further.”

Matt Browning, investment manager at The FSE Group, added: “Bower’s management team has shown exceptional innovation and commitment to sustainability, which aligns well with our investment philosophy.

“They have demonstrated strong market demand for their outstanding products and we’re excited to support them in their mission to tackle the pervasive issue of plastic waste.”

The South West Investment Fund, operated by the British Business Bank, offers loans from £25,000 to £100,000, debt finance up to £2 million, and equity investment up to £5 million, helping smaller businesses access funding they might otherwise struggle to secure.

Paul Jones, senior investment manager from the British Business Bank, added: “The South West Investment Fund was created to support ambitious and innovative businesses like Bower Collective, helping them scale and drive sustainable growth in the region. 

“Bower’s commitment to eliminating plastic waste through circular economy principles aligns strongly with our mission to back businesses that deliver both commercial success and positive environmental impact.”

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