JD Sports veteran joins Mentor Group board

Sales training firm Mentor Group has appointed Peter Cowgill as board advisor to support its mission of driving sustainable sales performance.

Best known for leading JD Sports as executive chairman from 2004 to 2022, Peter brings more than 40 years of business experience and a strong track record of international growth.

He said: “I am delighted to join Mentor Group as a board advisor. 

“Mentor Group is committed to empowering sustainable selling and its innovative approach to sales training helps its’ clients set the foundations for sustained and tangible revenue growth. 

“I am looking forward to working closely with the leadership team to elevate the standards of sales performance globally.”

Matt Webb, chief executive of Mentor Group, added: “We are delighted to welcome Peter to Mentor Group as a board advisor. 

“His extensive experience in prominent positions in the global business world will provide a new dimension to the Mentor Group’s leadership expertise. 

“His strategic insights and ability to navigate complex market challenges will be invaluable as we continue to help our clients enhance their revenue growth and performance.”  

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