Advertising deal just the ticket for bus operator

A public transport company is boosting its income with a new advertising agreement set to support affordable travel.

Nottingham City Transport has signed a five-year deal with Halifax-based Adverta to manage advertising across its 250-strong fleet. 

Bosses say the move allows local and national businesses to reach passengers through targeted campaigns.

They add profits from the partnership will be reinvested into operations to help maintain low fares. 

Anthony Carver-Smith, head of marketing and projects at Nottingham City Transport, said: “This is an important deal because it helps us keep fares lower.

“It helps cover costs of our bus network, which we know is so valuable to so many across Nottingham.

“Working with Adverta has always felt like a partnership rather than a traditional owner and supplier arrangement.

“They really get us, they get Nottingham and they get our businesses, who love the exposure our fleet gives them in the right places.” 

Adverta, part of the CP Media group, brings local insight through its Nottingham-born managing director Mike Terry.

Mike added: “We are humbled Nottingham City Transport has put their trust and faith in us to once again deliver for them.

“It might sound clichéd, but I take great pride in working and selling ads in my own city.”

Mike Brennan, chief executive of CP Media, added: “Mike knows the patch inside out and has a long-term relationship with the team at Nottingham City Transport. 

“That personal touch for partners and advertisers is what we are all about at CP Media.”

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