Rix Group picks up Atlas to expand portfolio

A Hull-based business group is expanding its presence in the UK holiday home industry following a takeover.

The Rix Group has acquired the intellectual property of Atlas Leisure Homes, which ceased trading earlier this year after more than 50 years in business. 

Bosses say the deal includes model designs, brand names and equipment.

They add they plan to integrate Atlas into family-owned Rix’s portfolio, which also includes Hull-based Victory Leisure Homes and luxury brand Prestige.

James Doyle, managing director of the Rix Group, said: “Atlas Leisure Homes was a real Hull success story, building up significant market share in the national holiday home sector over 52 years of trading.

“The brand has a huge number of faithful followers, many of whom are intergenerational, choosing Atlas due to the fond memories they have of holidaying in an Atlas leisure home with their parents or grandparents.

“Because of this, we wanted to bring the brand back to life and align the quality to that of our other brands.

“We feel by reinvigorating the Atlas brand it will sit perfectly alongside our existing holiday home and lodge portfolio, offering the market the widest choice of products available from a single manufacturer.

“We’re delighted to have secured the Atlas name and we’re looking forward to showing the market what the future looks like for this long-established brand.”

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