Agency adds new chapter with True Story move

A creative content agency has expanded. 

Ride Shotgun has bought True Story.

The Leeds and Sheffield-based firm says the deal will help “solve even more client challenges”.

Bosses add the combined group will have 190 staff worldwide and boast revenues of more than £18 million.

Working with clients including HSBC and Amazon, Ride Shotgun is known for services including photography, video production, CGI, augmented and virtual reality, PR and social media.

Ride Shotgun operates offices across Manchester, Leeds, Sheffield, London, Bulgaria, Sri Lanka, and the US (California and North Carolina). 

Nottingham-based retail creative agency True Story’s books include Holland & Barrett, Pets at Home and DFS.

Andy Weir, Ride Shotgun chief client officer, said: “True Story is a well-established and highly respected creative agency with a long-standing passion for retail and brand storytelling.

“We’re thrilled to welcome its talented team; like us, they focus on building strong and lasting client partnerships, and have an enviable track record.”

Jayne Mayled, True Story founder, added: “We are delighted to be joining Ride Shotgun.

“We share the same passion and commitment to our clients and our people, and this gives us a bigger opportunity to bring even more value to clients and an exciting future for our team.” 

Ride Shotgun has further offices in Manchester, London, Bulgaria, Sri Lanka and the US.

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