Durham distillery shines on global stage

A County Durham distillery has jetted off to Dubai to showcase its award-winning gins at a major industry trade show.

WL Distillery was among a UK delegation exhibiting at The Gulf Bar Show, the MENA region’s first dedicated bar and beverage event, held at Madinat Jumeirah. 

The show attracted over 3000 industry professionals, 115 exhibitors and nearly 2500 visitors, offering a global platform for emerging brands.

WL Distillery, known for its small-batch creations and colourful flavours, has built a strong UK following with its limited editions and seasonal releases while continuing to scoop industry recognition, including a Gin Masters gold and being named Gin Distillery of the Year at the Corporate Live Wire Innovation and Excellence Awards 2024.

Scott Wilson-Laing, founder and managing director of WL Distillery, said: “The trade mission has been very fruitful and an immense opportunity to showcase our North East brand on such an exquisite global stage and in one of the most desirable cities in the world – Dubai.

“It was extra special to make history and to be one of the first exhibitors in the region, the brand and products were very well received and experiences like this open up so many opportunities for WL Distillery.”

The Dubai showcase follows a recent trade mission to India, where the brand featured at The Vault Festival as part of Santander’s Navigator programme.

Scott added: “International expansion is most definitely in our sights and the recent visits to India and the UAE give us a great flavour of the opportunities that are available on the global stage.

“The networks and connections formed have been priceless.” 

Sarah Mooney, HM trade commissioner for the Middle East and Pakistan, added: “There is a growing appetite for innovative, premium British spirits in the UAE market, so it was wonderful to see WL Distillery showcasing their exceptional products at The Gulf Bar Show. 

“The distillery's commitment to quality and its celebration of the North of England’s rich natural ingredients represents the very best of UK craftsmanship and provenance.”

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