Saints sign new kit partner Midnite

Southampton Football Club has secured a new partnership ahead of the 2025/26 season.

The Saints have announced Midnite as its new official training kit sponsor, marking the betting brand’s first football partnership. 

The deal will see Midnite’s logo feature across training kits for both the men’s and women’s first teams, as well the back of the men’s matchday shirts and shorts. 

Branding will also appear throughout St Mary’s Stadium.

The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and Channel 5’s coverage of the FIFA Club World Cup. 

Jonathan Shaw, vice president of growth at Midnite, which will also collaborate with the south coast club on fan engagement and community initiatives, said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. 

“Our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.

“We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”

Greg Baker, chief revenue officer for Southampton Football Club, added: “We’re delighted to welcome Midnite as our latest club partner. 

“Midnite is disrupting its sector and developing a dynamic challenger brand. 

“We pride ourselves on our ability to challenge the status quo, and we see a clear alignment with Midnite’s innovative approach.”

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