CarMoney expands in the North East

Car finance broker CarMoney has appointed Kevin Forster as regional sales manager for the North East, strengthening support for car dealers across the region.

Kevin will work across Newcastle, Sunderland, Gateshead, Darlington and beyond, helping dealerships boost sales through flexible finance solutions.

He said: “I'm committed to supporting dealers by delivering quick and adaptable finance options. 

“Enhancing the buying experience for customers while supporting dealer sales growth is crucial. 

“CarMoney is expanding rapidly across the UK because it consistently delivers a fast, effective, and compliant service to both dealers and customers.”

Backed by the Peter Vardy Group, CarMoney is targeting £730 million in annual finance by 2029. 

The growth is driven by its tech-enabled, dealer-focused model, which blends a wide lender panel with digital tools for real-time offer comparisons.

Features such as soft search finance help customers find deals without impacting credit scores, improving both customer experience and dealer outcomes.

Alastair Grier, chief executive of Carmoney, added: “Car finance has become central to vehicle sales, and we are committed to providing dealers with innovative solutions that match rising customer expectations. 

“Kevin's experience and proactive approach will be instrumental in driving further growth across the region.”

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