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Senior executive turned hypnotherapist launches groundbreaking book on the unconscious drivers of success

New release explores how reprogramming the unconscious mind can unlock sustainable elite performance — without burnout.

Hypnotherapist and performance coach Donald Hamilton has released a bold new book that challenges traditional ideas of success — by turning our attention inward.

Titled *The Unconscious Edge: A Five-Step Framework to Transform Your Thinking, and Unlock Your True Potential* the book is now available on Amazon in paperback and Kindle. 

It introduces a science-informed, practical framework that reveals how unconscious mental patterns shape our decisions, behaviours and results — often without us even realising.

“This isn’t about grinding harder or chasing the next hack,” says Hamilton. “It’s about understanding how the unconscious mind directs performance — and learning how to rewire – and use - that process deliberately.”

Drawing on Donald’s years in executive leadership roles at Fortune 500 companies — and now coaching entrepreneurs, leaders, and aspiring executives — the book blends neuroscience, behavioural psychology, and real-world experience with tools from coaching, hypnotherapy, and NLP. The result is a jargon-free, results-driven guide for anyone looking to unlock lasting performance improvement.

“We spend so much time focusing on what we do, without questioning why we do it,” he adds. “Once people understand the unconscious drivers behind their habits and choices, and how they can change them, that’s when real breakthroughs happen.”

Early readers have praised the book for its clarity, practical application, and transformative impact — particularly among business leaders, HR professionals, coaches, and ambitious individuals seeking to overcome limiting patterns and achieve effortless high performance.

At its core, *The Unconscious Edge* tackles a timeless question: What truly separates consistent top performers from everyone else?

According to Hamilton, the answer lies beneath the surface.

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This was posted in Bdaily's Members' News section by Mac Watson .