Period care brand expands with funding boost

A South West-based personal care brand is set to expand following new investment.

Grace & Green, a sustainable menstrual care company based in Bristol, has secured £500,000 in equity funding from the British Business Bank’s South West Investment Fund, part of a wider £1.3 million funding round managed by The FSE Group. 

Grace & Green is a B Corporation committed to sustainability, accessibility and inclusivity in menstrual care, aiming to reduce the environmental impact of disposable products. 

Its range is available online and in 150 Boots stores across the UK.

The company also serves the B2B market through its Period Dignity scheme, supplying sustainable menstrual products and education to workplaces and public sector organisations at an affordable cost.

Bosses say the new funding will support the development of a sustainable product range and expansion into international markets. 

They add it will also enable entry into the incontinence product sector, furthering Grace & Green’s mission to break the cycle of period waste.

Frances Lucraft, Grace & Green founder and chief executive, said: “This investment marks a hugely important milestone for Grace & Green. 

“FSE’s belief in us, commitment to supporting our journey, and patience throughout the fundraising process has been invaluable. 

“Only 1.8 per cent of funding goes to women-led businesses, so support from FSE is not only fantastic, it’s vital in helping to close that gap. 

“We’re grateful to both FSE and the South West Investment Fund for this crucial funding, which will help us bring our ground-breaking, health-led and sustainable products and period dignity education to more businesses and individuals across the globe.”

Anna Staevska, investment manager at The FSE Group, added: “This innovative business, with its solid operational foundations, strong IP prospects and high sustainability credentials, demonstrates great potential for growth. 

“The Grace & Green team have exciting plans, including strategic partnerships with key distribution chains, and we’re delighted to be supporting this female-founded and led business.”

The South West Investment Fund offers loans from £25,000 to £100,000, debt finance up to £2 million, and equity investment up to £5 million, helping smaller businesses access funding they might otherwise struggle to secure.

Paul Jones, senior investment manager from the British Business Bank, added: “Grace & Green combines a clear social mission to provide accessible and inclusive menstrual care, with a deep commitment to minimise the environmental impact of menstrual products. 

“We’re delighted that the South West Investment Fund is able to support its next chapter of growth. 

“Supporting women-led businesses is a priority for the British Business Bank, and investments like this are vital to helping close the funding gap and unlock the full potential of diverse founders across the South West.”

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