Lovell appoints regional sales director

National partnership housing specialist Lovell has appointed Jasmine Hindley as regional sales director for Yorkshire and the Humber.

Jasmine brings extensive experience from her previous roles at Keepmoat and Gleeson, where she led sales teams and drove growth.

At Lovell, she will focus on strengthening sales, marketing and early-stage development planning, while fostering a customer-first culture.

Jasmine was drawn to Lovell’s commitment to internal development and inclusivity and aims to make a strong impact from day one.

She said: “Lovell is focused on nurturing home-grown talent and its open-minded culture really resonated with me and made it a natural next step for me.”

“I believe in putting the team first, creating a structure where individuals can grow, develop and be the very best version of themselves.”

Robert Adams, regional managing director at Lovell, added: “We’re thrilled to have such a dynamic leader join the team in Yorkshire. 

“Jasmine’s deep experience, people-first approach and proven success in transforming sales teams will be instrumental as we continue to grow and connect with communities across the region.”

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