The Ingenuity Group hires commercial director

Marketing agency The Ingenuity Group has appointed Grace Easter as commercial director for its northern division, based in Manchester.

Reporting to group managing director Nick Gallimore, Grace will lead commercial strategy and growth in the North, building on Future Factory Manchester’s success and expanding the Ingenuity+ service. 

She brings experience from Jaywing, Harlequin Design in London and New York, and Blacks Visual, having worked with brands such as Apple, Dior, Adidas and Yorkshire Tea.

Grace said: “What really stood out to me was how closely the company’s values and culture align with my own. 

“It genuinely feels like a natural next step. 

“I’m starting a role where I can help grow our presence in the North – something I really care about. 

“I can clearly see the trajectory the company is on, and I wanted to be part of that journey. 

“I look forward to working with an already high-performing team to build on that momentum.”

The role forms part of the group’s wider investment in the region, which includes MAD//North and The Agency Curve North Community.

Nick Gallimore, group managing director of The Ingenuity Group, added: “We’re passionate about the North and it has long been a strategic focus for The Ingenuity Group. 

“As we scale our presence, bringing in talent like Grace is essential. 

“She brings genuine expertise, energy, and a clear alignment with our vision – we’re excited to have her on board.”

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