Team Photo.jpeg — Pictured, from left to right, back row, are Roux Brits, of YFM Equity Partners; Stefan Kerridge, MurphyCobb & Associates chief strategy officer; Simon Sikorski, MurphyCobb & Associates US managing director; and Callum Long and Adam Hart, of YFM Equity Partners. Front row, from left to right, are Sophie Daranyi, chair; Pat Murphy, MurphyCobb & Associates chief executive; Caroline Sister, MurphyCobb & Associates chief of staff; and Elderd Bolhuis, MurphyCobb & Associates director of consulting

Consultancy eyes growth with investment 'firepower'

An advertising production consultancy is eyeing international expansion after securing “transformational” investment.

MurphyCobb & Associates has been backed by Leeds-based YFM Equity Partners.

Bosses say the support arms the firm with “firepower to scale globally and deepen its tech offer”.

Headquartered in London and operating across 38 countries, MurphyCobb & Associates works with companies including Reckitt, Mars, Coty and Toyota to streamline production systems and reduce clients’ carbon emissions.

Pat Murphy, chief executive, said: “This is a transformational moment for our business.

“Our team is obsessed with ensuring our clients are delivering the most impactful creative advertising and sourcing it in the smartest way possible.

“With YFM’s backing, we now have the firepower to lead the way in sustainable marketing production.”

Adam Hart, partner at YFM Equity Partners, which complements its Yorkshire office with further sites in London, Manchester, Birmingham and Reading, added: “MurphyCobb & Associates is reshaping how major brands think about production.

“Pat and his team have built something truly special, and we’re thrilled to support their next phase of ambitious growth.”

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