PR firm adds Umpf with Divine Chocolate deal

A PR firm is enjoying sweet success after securing a confectionery partnership.

Umpf is working with fairtrade brand Divine Chocolate.

Bosses say the Leeds-based PR and social media agency will oversee London operator Divine Chocolate’s UK communications through press coverage and creative campaigns.

Milly Rose, senior account director at Umpf – which counts Landsec and the NHS as clients, and has a second office in London – said: “Divine is an iconic name in ethical, premium chocolate with a powerful story of creating positive change.

“It’s a brilliant brief, and we can’t wait to get cracking on activity that will put Divine firmly in the spotlight.”

Andy Smith, Divine Chocolate group marketing manager, added: “Divine is all about creating chocolate that makes people feel good.

“Umpf really captured the spirit of our brand, and we’re excited to see how they’ll bring our story – and chocolate – to life in new and imaginative ways.”

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