Abode appoints new national account manager

Barnsley-based Abode has strengthened its team with the appointment of Keelea Badham as national account manager.

Keelea brings over a decade of account management experience in the KBB sector, having worked with Grohe and Franke Group. 

Her background also includes sales, design and showroom roles at Möben Kitchens, Kedleston Interiors and B&Q, giving her broad industry knowledge and expertise in building strong customer relationships.

In her new role, Keelea will focus on growing strategic partnerships and exploring new opportunities to enhance Abode’s market position.

She said: “From sales and strategy implementation to negotiation and commercial development, I thrive on building connections and understanding customers’ wider objectives. 

“Abode is a brand that consistently delivers on product innovation, design and service, and I’m excited to contribute to its continued growth in the kitchen and bathroom space.”

Founded in 2002, Abode designs and distributes award-winning kitchen taps, sinks, boiling water taps and bathroom solutions, with a reputation for innovation and quality across the KBB industry.

Peter Phelan, sales director at Abode, added: “We are delighted to welcome Keelea to the Abode team. 

“Her expertise and relationship-focused approach will play an important role in strengthening connections with our customers and supporting the wider sales strategy. 

“I look forward to working with her as we continue to raise the profile of the Abode brand.” 

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