Insights adds senior leader to drive global growth

Insights Learning and Development, headquartered in Dundee, has appointed Tricia Nelson as its new global marketing, brand and sales director, completing the organisation’s executive leadership team as it accelerates global expansion.

Tricia will lead Insights’ marketing, brand and sales strategy, strengthening commercial performance and supporting growth across the 109 countries where the company already operates.

She brings more than 20 years’ senior experience across consulting and industry, joining from EY, where she held roles including UK & Ireland managing partner for people advisory services and global client service partner.

Known for her entrepreneurial mindset and passion for purpose-led organisations, Tricia will play a key role in sharpening Insights’ global market presence and building high-performing teams aligned to its growth ambitions.

She said: “In today’s increasingly complex business environment, organisations need leaders and teams who can adapt fast, collaborate well and drive measurable performance. 

“That’s why Insights has never been more relevant and why I’m excited to help amplify the impact we can make for customers around the world.

“I completed my first Insights Discovery profile 17 years ago while working in financial services.

“It had a significant impact on me and I’ve been inspired ever since by the unique ways which Insights has been used to transform organisations and their people.

“Insights’ vision closely aligns with my own ‘people-first’ transformation philosophy of building purpose-driven, inclusive cultures where everyone feels empowered to thrive. 

“Self-awareness is becoming a core commercial capability globally and joining an organisation where the passion and purpose behind the work is so tangible is incredibly meaningful to me.

“I’m excited to connect with colleagues and clients across the world and, together, deliver sustainable, ambitious growth and expand Insights global impact.”

Fiona Logan, chief executive of Insights, added: “We are delighted to welcome Tricia to complete our executive team.

“She is an exceptional leader with a proven record of driving growth, transformation and cultural change.

“Tricia’s experience, energy and values align perfectly with our ambition to significantly expand the impact of our purpose in the world. 

“We are thrilled to have her on board at such an important stage in our journey.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →