Inizio Evoke strengthens AI leadership with senior hire

Global health marketing and communications platform Inizio Evoke has appointed Kristin Ryan as executive vice president, AI transformation and acceleration, a newly created role reflecting its continued investment in responsible AI across healthcare communications.

Headquartered in New York with UK offices in Brighton, Manchester and Macclesfield, Inizio Evoke supports healthcare brands with marketing, communications and transformation services.

Kristin joins the company with more than a decade of experience leading digital innovation and data-driven strategy in healthcare communications. 

Most recently, she served as executive vice president and US head of digital and innovation at GCI Health, where she helped global healthcare brands adopt emerging technologies to improve engagement, patient and provider experiences, and commercial outcomes.

In her new role, Kristin will lead the development and acceleration of scalable AI capabilities across the platform, supporting clients to harness technology responsibly while enhancing performance across communications and commercialisation.

Will Reese, chief innovation officer at Inizio Evoke, said: “Kristin’s appointment represents a meaningful evolution in how we are intentionally embedding AI across Inizio Evoke to create real value for our clients and our teams. 

“Her deep experience in digital innovation and healthcare communications, combined with a pragmatic approach to transformation, will be instrumental as we continue to scale AI responsibly across our business. 

“Kristin’s leadership will help ensure AI enhances the expertise of our people and delivers measurable value for the brands and organisations we support.” 

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