SWISH putts its way to success

A golf product is teeing up for nationwide growth after scoring backing from high-profile investors.

SWISH, a compact golf ball cleaning device, has secured support from Dragons’ Den investors after landing a rare triple deal on the show. 

Founders Ben and Natalia Reeves agreed a combined £90,000 investment in exchange for 30 per cent equity, with Peter Jones, Touker Suleyman and Gary Neville each contributing £30,000.

One of the standout moments of the current series, the deal highlights growing interest in practical innovations aimed at everyday golfers.

SWISH has already moved quickly into its next stage, with the device now available to buy online through American Golf, which was recently acquired by Dragon Peter Jones. 

The wider rollout will give golfers across the UK easier access to the product through one of the country’s best-known golf retailers.

Designed to improve ball cleanliness during play, SWISH aims to support more consistent contact, spin and control, helping golfers feel more confident on the greens.

Ben said: “We are delighted to have secured investment on Dragons’ Den and the backing of Peter, Gary and Touker has given us a great platform to build on. 

“This partnership, combined with online presence at American Golf, is a huge moment for SWISH.”

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