Partner Article

Zenith Training Calls for Greater Recognition of Apprenticeships During National Apprenticeship Week 2026

Leading North East training provider highlights the transformative power of apprenticeships as stigma persists

Zenith Training has marked National Apprenticeship Week 2026 by celebrating the achievements of apprentices across the region while calling for apprenticeships to be recognised as a first-choice route into employment.

This week will see the Zenith team engage with learners, employers, and local communities throughout the North East, showcasing the life-changing impact apprenticeships have on individuals and businesses alike.

Georgia Callander, Business Development Manager at Zenith Training, said: "Although significant progress has been made, a stigma around apprenticeships still remains. Apprenticeships are something I'm incredibly passionate about, and they should never be viewed as a secondary option. I've seen first-hand the impact apprenticeships can have, both personally and professionally, and they should be front and centre in employers' minds as they plan for the future and invest in developing the skills of their people. Apprenticeship Week is a great week to shine a light on the opportunities that are out there and bring to life the good news stories that have come from apprentices past and present."

 

Skills as the Foundation for Success

At the heart of Zenith Training's approach is a firm belief that skills drive success for individuals, businesses, and the wider economy. Apprenticeships continue to play a vital role in bridging skills gaps, boosting productivity, and creating sustainable career pathways that support long-term growth. The training provider works closely with employers across multiple industries to deliver tailored apprenticeship programmes that are aligned with real workforce needs, helping businesses to develop talent from within while supporting individuals at every stage of their career journey.

Benefits for Employers

Employers who invest in apprenticeships are reaping significant rewards, including access to new talent and fresh perspectives, stronger teams and leadership development, increased retention and motivation, and long-term business growth and resilience. Zenith Training's partnerships with businesses across the region continue to deliver outstanding outcomes, with apprentices gaining qualifications, confidence, and career progression that benefit them for years to come.

Celebrating Apprentice Success

Throughout National Apprenticeship Week, Zenith Training has been sharing the inspiring stories of apprentices who are developing new skills, taking on fresh challenges, and making meaningful contributions within their workplaces. These success stories demonstrate that apprenticeships are about more than training; they represent ambition, opportunity, and brighter futures.

The organisation has praised the dedication of its trainers, assessors, mentors, and employer partners who support apprentices every step of the way, ensuring they receive the guidance and real-world learning needed to thrive.

Continuing the Momentum

As National Apprenticeship Week 2026 draws to a close, Zenith Training has reaffirmed its commitment to championing apprenticeships as a powerful way to unlock potential, develop skills, and help employers create thriving workforces.

The training provider will continue to promote apprenticeships as a first-choice career option throughout the year, working to break down stigma and ensure that the opportunities apprenticeships offer remain accessible to people of all ages, backgrounds, and sectors.

For more information about Zenith Training's apprenticeship programmes, visit www.zenithtraining.org.uk or follow Zenith Training on social media.

This was posted in Bdaily's Members' News section by Zenith Training .