Hotel and spa scores Black Cats partnership

A hotel and spa venue has scored a football partnership.

Seaham Hall is working with Sunderland AFC.

Bosses say the agreement will include a number of “unique experiences”, adding the East Durham-based operator will be promoted across the Black Cats’ digital channels.

The venue’s branding will also appear on matchdays at the club’s Stadium of Light.

Ross Grieve, Seaham Hall managing director, said: “We’re really proud to be partnering with Sunderland AFC.

“This is a brilliant opportunity to bring together fans, players and our luxury offering, as we continue to champion our commitment to the region.”

David Bruce, Sunderland AFC’s chief business officer, added: “Seaham Hall is a landmark destination in our region and shares our ambition, pride and commitment to excellence.

“This partnership allows us to showcase the very best of the North East to a global audience.”

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