AppsFlyer appoints regional general manager

AppsFlyer has appointed Alexia Nakad as general manager for Western Europe and the Middle East as the company expands its regional growth strategy.

Nakad, who is based in London, will lead the company’s strategic expansion across both regions as AppsFlyer continues to develop its omni-channel marketing and data collaboration capabilities.

She brings more than 18 years’ experience driving international growth and partnerships across EMEA, APAC and LATAM.

Most recently at LiveRamp, and previously at Acxiom, she led operations across more than 30 markets and developed partnerships with global brands including TikTok, Coca-Cola, Disney and L’Oréal.

Nakad said: “I’m thrilled to join AppsFlyer as general manager for EMEA West at such a pivotal and strategic moment for the company. 

“AppsFlyer has built an exceptional foundation and plays a critical role for customers, partners, and the broader ecosystem. 

“Our focus now is to accelerate strategic growth, drive innovation, and most importantly, deliver even greater value to our clients and partners across Western Europe and the Middle East. 

“I’m excited to help lead the next chapter of AppsFlyer’s journey.”

Nakad’s appointment strengthens AppsFlyer’s leadership team as the company continues to help brands unify measurement, data collaboration and marketing activation across increasingly complex digital ecosystems.

Alex Grach, general anager EMEA at AppsFlyer, added: “Alexia is a globally recognised leader with an outstanding track record of building and scaling high-performing organisations across multiple regions. 

“Her deep expertise in data-driven marketing, commercialisation, and strategic partnerships – combined with her experience operating at scale in complex, multi-market environments – makes her uniquely positioned to lead EMEA West and accelerate our omni-channel and data collaboration ambitions.”

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