Cameron Homes hires sales director to drive growth

Staffordshire-based housebuilder Cameron Homes has appointed Sarah Sargeant as sales director as it targets turnover of more than £100 million in 2026.

Sarah will lead a 12-strong sales team across the firm’s seven live developments in Derbyshire, Leicestershire, Nottinghamshire, Shropshire and Staffordshire, with a further five developments set to launch this year.

She joins from Solihull-based Hayfield, where she also served as sales director, bringing extensive experience across the residential and luxury homes sectors.

Sarah said: “I am excited to be joining such a well-established housebuilder that is so well known for prioritising customers and their individual home moving journeys. 

“With seven sites open, plus five more to launch this year, I am proud to be working with such an experienced, forward-looking and dedicated team.

“Cameron Homes’ impressive land bank, consistently high build quality, and recognised brand is combined with the team culture, ethical and charitable priorities of the Tara Group to do good business. 

“I am so pleased to be on board, especially at a time when house hunters are keen to buy energy-efficient new homes.”

Founded in 1994 and part of the Tara Group, Cameron Homes expects to build more than 200 homes in 2026 and is targeting turnover of £140 million by 2030, supported by a £36 million investment in land acquisitions across the Midlands.

Guy Bebbington, managing director of Cameron Homes, added: “Bringing Sarah on board is instrumental to our growth and sales strategy, to ensure this 32-year-old-business achieves its full potential. 

“Her knowledge of the regional residential market and ability to drive sales will be a formidable asset to this fantastic family-owned business.  

“Sarah will strengthen our senior leadership team, enabling us to work together to drive the performance of the sales department and hit our KPIs. 

“Collectively, we will continue to grow Cameron Homes by staying true to our values: more homes, same heart.”     

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